Instagram is launching a new “profile card” feature, functioning like a digital business card for users. Following initial tests with selected creators, this feature aims to simplify how users share their Instagram profiles. Instead of sending a handle, users can now share a card containing their bio, profile picture, and links, alongside a QR code that directs others to their profile.
The customizable cards allow users to express their personalities visually by selecting unique backgrounds. Designed for those looking to market themselves, these cards facilitate connections with potential collaborators or brands and can be shared across various platforms to attract new followers.
Meta’s decision to introduce this feature aligns with the rising trend among Gen Z users who use Instagram as a digital resume. A survey indicated that over half of Gen Zers aspire to become influencers, prompting Instagram to provide tools that enhance their self-presentation.
The profile cards offer a more comprehensive sharing method than the QR codes available since 2018, presenting a clearer view of users’ interests and content, which may foster more meaningful connections.
Q&A
Q: What is the new profile card feature on Instagram?
A: It’s a digital business card that allows users to share their profile information easily, including a QR code and customizable design.
Q: Who is the feature aimed at?
A: It targets individuals looking to market themselves and expand their social connections, particularly Gen Z users.
Q: How can users share their profile cards?
A: Users can share their profile cards directly on Instagram or across other social media platforms.
Q: What makes the profile cards different from QR codes?
A: Profile cards provide more detailed information about users, including their interests and links, rather than just a simple QR code.
